The Youth Sports Foundation of the High Council for Sports offers its support as sponsor to Madrid Platform – the first ever international business HUB between Europe and Latin America

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  • The Youth Sports Foundation has signed a collaboration agreement with Madrid Platform, that sees it offering its support as Sponsor. The Foundation thus becomes part of the first ever international business HUB between Europe and Latin America
  • Madrid Platform is promoting the city of Madrid as a natural bridge for SMEs in Europe and Latin America and to this end is organizing an event (physical, semi-virtual and completely virtual) for May 2021. Madrid Platform is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as Official Partner.
  • Madrid Platform already has the active support of Madrid City Council and a wide range of public and private institutions, including the airline Iberia, as well as companies such as the Martín Molina law firm, Ferrovial and CBRE. What’s more, most of Europe’s Chambers of Commerce are set to actively participate, as well as the Ibero-American General Secretariat, the Council of Ibero-American Companies, the Foundation for Young Ibero-American Entrepreneurs, the Euro-America Foundation and the Organization of Ibero-American States.


Madrid, April 13, 2021.  | MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC), and the Youth Sports Foundation of the High Council for Sports have signed a collaboration agreement aimed at fostering cooperation ahead of the event “Madrid Platform”, scheduled for May 2021. The agreement seeks to promote the visibility and broaden the scope of this international business ecosystem as an opportunity for growth and connection between companies, chiefly SMEs, from both Europe and Latin America.  

Madrid Platform was created to address the need for a natural meeting space for companies from Europe and Latin America. It envisages Madrid as a strategic bridge for business between both continents. The project, which has the active support of the Madrid City Council, aims to connect SMEs from different sectors through one-on-one meetings to explore real business opportunities, as well as hear from a wide range of experts on issues such as the future of work as we embrace the so-called “new normal”. 

To further these goals, the organization is preparing a hybrid event (physical and virtual)  for May 2021, with the aim of starting a conversation with leading experts on key topics of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries. The event is set to welcome participants from 500 companies and institutions, and from 20 countries, and will see 3,000 attendees take part in more than 1,500 meetings and other events  – including 300 entrepreneurs and investors who’ll be attending Ágora one-on-one meetings. 

The Youth Sports Foundation of the High Council for Sports thus joins the first ever  International Business HUB between Europe and Latin America as a Sponsor. The agreement will mean that the sports sector will be represented at this key international event where it will be able to promote its projects and take advantage of synergies between SMEs in Europe and Latin America. What’s more, ten companies associated with the Foundation will be taking part in the one-on-one Madrid Platform business meetings.

The Foundation will also be actively participating in the event’s content program, which will revolve around  four core themes: International Business, Digital Disruption, Ecological Transformation and Human Rights. These events will be made available in a virtual format. The Foundation will be leading an International Seminar on Inclusion, Diversity and Sport.

The Foundation sees this new alliance as a real opportunity. Not only does the project – which seeks to connect SMEs and European and Latin American institutions – embrace a wide and diverse range of sectors, but it also enjoys the strategic support of Madrid’s City Council, which seeks to position the capital as a key business hub for the different regions of the country, boost the city’s international presence, and foster its potential for growth and exports. 

Signing the agreement today was the director of the Foundation, Félix Jordán de Urríes, who spoke positively of the initiative and the potential it offers on the world stage. He highlighted how important it was for his Foundation to be present at Madrid Platform, “as it allows us to showcase our work and opportunities for business collaboration. It allows us make tools and events available to companies that are of exceptional public interest and of enormous value to potential sponsors. This forum is, without a doubt, a great opportunity for companies to channel their Corporate Social Responsibility strategy and contribute to sport, and for us to publicize these tools that entail significant tax breaks”.

The Director General of Madrid Platform, Carlos Morales  said he was convinced that the participation and support of the Youth Sports Foundation  would be of great value to the companies and other institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses. “If there is any single sector or field that truly transcends borders, it is sport. The Youth Sports Foundation will now be sharing with us all its knowledge and values ​​to stimulate relations between all those companies and institutions participating in Madrid Platform. This is a clear and vital commitment to future generations.” Morales then invited the Foundation to participate actively and take full advantage of synergies offered by the more than 1,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”.

During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that  Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.


Madrid Platform, the first ever international business HUB between Europe and Latin America.

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Resources Madrid Platform

Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America

Video presentation of Madrid Platform

Launch report de Madrid Platform

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