The Organization of Ibero-American States (OEI) lends its support to Madrid Platform – the first ever international business HUB between Europe and Latin America

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  • The Organization of Ibero-American States  has signed a collaboration agreement with Madrid Platform, that sees it offering its support as a Sponsor. The OEI thus becomes part of the first ever international business HUB between Europe and Latin America
  • Madrid Platform is promoting the city of Madrid as a natural bridge for SMEs in Europe and Latin America and to this end is organizing an event (physical, semi-virtual and completely virtual) for May 2021. Madrid Platform is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as Official Partner. 
  • Madrid Platform already has the active support of Madrid City Council and a wide range of public and private institutions, including the airline Iberia, as well as companies such as the Martín Molina law firm, Ferrovial and CBRE. What’s more, most of Europe’s Chambers of Commerce are set to actively participate, as well as the Ibero-American General Secretariat, the Council of Ibero-American Companies, the Foundation for Young Ibero-American Entrepreneurs, the Euro-America Foundation and the Organization of Ibero-American States.


Madrid, April 8, 20201  | MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC), and the Organization of Ibero-American States (OEI) have signed a collaboration agreement aimed at fostering cooperation ahead of the event “Madrid Platform”, scheduled for May 2021. The agreement seeks to promote the visibility and broaden the scope of this international business ecosystem as an opportunity for growth and connection between companies, chiefly SMEs, from both Europe and Latin America.   

 Madrid Platform was created to address the need for a natural meeting space for companies from Europe and Latin America. It envisages Madrid as a strategic bridge for business between both continents. The project, which has the active support of the Madrid City Council, aims to connect SMEs from different sectors through one-on-one meetings to explore real business opportunities, as well as hear from a wide range of experts on issues such as the future of work as we embrace the so-called “new normal”.  

To further these goals, the organization is preparing a hybrid event (physical and virtual)  for May 2021, with the aim of starting a conversation with leading experts on key topics of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries. The event is set to welcome participants from 500 companies and institutions, and from 20 countries, and will see 3,000 attendees take part in more than 1,500 meetings and other events  – including 300 entrepreneurs and investors who’ll be attending Ágora one-on-one meetings.  

 The Organization of Ibero-American States for Education, Science, and Culture (OEI) is the largest multilateral cooperation body to embrace Spanish and Portuguese-speaking Ibero-American countries, with some 500 experts and collaborators spread across 19 Ibero-American countries. In signing the agreement, OEI signals its support for the first ever International Business HUB between Europe and Latin America as a Sponsor. In this capacity, the organization will be facilitating synergies among Ibero-American companies while also enhancing the profile of the Spanish capital as a natural bridge for SMEs and organizations doing business  on both sides of the Atlantic. 

 Signing the agreement today was the Secretary General of the OEI, Mariano Jabonero, who spoke positively of the initiative and the potential it offers companies from Europe and the Americas. “Here at the OEI we work to strengthen higher education and productivity across our region, understanding them, as we do, as two key aspects that must go hand in hand. That’s why we are delighted that the fields of education and human rights have both been included in the program of this important event. Because without solid and supportive educational systems, there can be no real productivity. We consider our support to Madrid Platform an important synergy to achieve this common goal.” The Director General of Madrid Platform, Carlos Morales said he was convinced that the participation and support of the OEI will be of great value to the companies and other institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses.  

 “Indeed, it would be hard to imagine the creation of an international HUB between Europe and Latin America without the presence of the OEI. This organization’s continued work to promote multilateralism is behind many of the most successful relations between the two continents. Furthermore, at Madrid Platform we believe that any debate on the future of work must be based on a study of the tools that influence human development, areas that the OEI supports and works on first-hand.” Morales then personally invited the OEI to participate actively and take full advantage of synergies offered by the more than 1,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”. 

 During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that  Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world. 


 Madrid Platform, the first ever international business HUB between Europe and Latin America.


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Resources Madrid Platform 

Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America 

Video presentation of Madrid Platform 

Launch report de Madrid Platform 

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About the Organization of Ibero-American States – See summary video 

Under the motto “We make cooperation happen”, the Organization of Ibero-American States for Education, Science and Culture (OEI) has been, since 1949, the first intergovernmental organization for South-South cooperation in the Ibero-American sphere. Currently, 23 member states form part of the organization and it has 18 national offices, in addition to its General Secretariat in Madrid. 

With more than 500 active agreements together with public entities, universities, civil society organizations, companies and other international organizations, the OEI represents one of the largest cooperation networks in Ibero-America. The organization has contributed to the drastic reduction of illiteracy in Ibero-America, and provides basic education to nearly 2.3 million young people and adults, as well as training to more than 100,000 Ibero-American teachers. 

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Telephone: (+34) 91 594 4382 (134) – (+34) 681 318 734 

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