The Hispano-Portuguese Chamber of Commerce joins the Madrid Platform business ecosystem, the first ever international business HUB between Europe and Latin America

  • The Hispano-Portuguese Chamber of Commerce joins Madrid Platform’s ecosystem of collaborating entities and partners. The partnership is an opportunity for creating real synergies and promoting cooperation and understanding between institutions and companies in Europe and Latin America, and fostering growth and expansion for SMEs in both regions.
  • Madrid Platform is organizing an event (physical, semi-virtual and completely virtual) for May 2021 and is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as Official Partner. 
  • Madrid Platform already has the active support of Madrid City Council and the airline Iberia, the latter as a strategic partner. In addition, numerous European Chambers of Commerce, as well as the Euroamérica Foundation and the Organization of Ibero-American States have signed up.


Madrid, January 13, 2021 | MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC) and the Hispano-Portuguese Chamber of Commerce (CHP), have signed a collaboration agreement aimed at fostering cooperation ahead of the event “Madrid Platform”, scheduled for May 2021. The partnership seeks to promote both the public and private sectors in the Ibero-American world.

The Hispano-Portuguese Chamber of Commerce thus joins the thriving ecosystem of SMEs and institutions that Madrid Platform is nurturing with the goal of promoting Madrid as a bridge between Europe and Latin America and a meeting point for business.

Madrid Platform is envisaged as a new way of doing business and of connecting companies across borders and sectors. The project seeks to bring together leading  experts to hear and explore their views on the future of companies, institutions and society as a whole, as we embrace the so-called “new normal”, while at the same time creating synergies between SMEs in Europe and Latin America at a time of social distancing. To further the Platform’s aims, the organization is preparing a mixed-format event (physical and virtual) for May 2021. The goal is to foster a conversation among experts and leading players around the main issues of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries.

During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that  Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.


The collaboration agreement

The agreement enables companies associated with the Hispano-Portuguese Chamber to gain access to one of this year’s most innovative and visionary business events, and one which enhances Madrid’s position as a cultural, institutional and business hub between countries and continents.

The agreement also aims to promote engagement between people, institutions and companies from both continents and cement Madrid Platform as a truly international event.

According to the terms of  the agreement, the Hispano-Portuguese Chamber of Commerce, with a track record of 50 years fostering the revitalization of the Spanish and Portuguese markets, will contribute to promoting the event, will organize and host meetings and will contribute to contribute an invaluable Iberian perspective to this Ibero-American gathering. The Chamber will, in essence, act as a link between companies and institutions in Spain and Portugal in order to open up new business opportunities for its members, as well as promote Madrid Platform as a major international event.

As published by the Hispano-Portuguese Chamber of Commerce on its Linkedin profile,

“Madrid Platform seeks to build bridges for companies and institutions in Europe and Latin America, and thereby create a dynamic, innovative and transversal environment for firms on both sides of the Atlantic.” The organization lauded the commitment of Madrid’s City Council to supporting Madrid Platform as a strategic lever for economic recovery, and one that will position the city as a bridge for companies and institutions from Europe and latin America.

The Director General of Madrid Platform, Carlos Morales, thanked the Hispano-Portuguese Chamber of Commerce for their support and commitment and highlighted the importance of their becoming part of the Madrid Platform ecosystem: “Being able to welcome the Hispano-Portuguese Chamber of Commerce to Madrid Platform is great news for us. Building up support on the European side with the inclusion of dynamic, neighboring economies who are committed to Euro-American cooperation is key to our commitment to the future.”

The Director of Madrid Platform said he was convinced that the participation of the Portuguese Hispanic Chamber of Commerce will be of great value to the companies and other institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses.

Morales then personally invited the Hispano-Portuguese Chamber of Commerce to participate actively in the 3,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”, as well as the event program to which the Hispano-Portuguese Chamber of Commerce may actively contribute by leading a wide range of activities.



Resources Madrid Platform

Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America

Video presentation of Madrid Platform

Launch report de Madrid Platform

More information at

Linkedin | Twitter | Youtube | Instagram | Facebook


Resources Hispano-Portuguese Chamber of Commerce

Official Partner:



Vertical Partners:

Strategic Partners:

Strategic Media Partner:

Media Partners:

Priority Partner:

© 2022 MADRID PLATFORM - TODOS LOS DERECHOS RESERVADOS - Desarrollo web Astratech Consulting