The Brazil-Spain Chamber of Commerce supports Madrid Platform – the first ever international business HUB between Europe and Latin America
- The Brazil-Spain Chamber of Commerce has signed a collaboration agreement with Madrid Platform, that sees it offering its support as an Institutional Partner. The Chamber of Commerce thus becomes part of the first ever international business HUB between Europe and Latin America
- Madrid Platform is promoting the city of Madrid as a natural bridge for SMEs in Europe and Latin America and to this end is organizing an event (physical, semi-virtual and completely virtual) for May 2021. Madrid Platform is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as Official Partner.
- Madrid Platform already has the active support of Madrid City Council and a wide range of public and private institutions, including the airline Iberia, as well as companies such as the Martín Molina law firm, Ferrovial and CBRE. What’s more, most of Europe’s Chambers of Commerce are set to actively participate, as well as the Ibero-American General Secretariat, the Council of Ibero-American Companies, the Foundation for Young Ibero-American Entrepreneurs, the Euro-America Foundation and the Organization of Ibero-American States.
Madrid, March 22 2021 | MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC), and the Brazil-Spain Chamber of Commerce have signed a collaboration agreement aimed at fostering cooperation ahead of the event “Madrid Platform”, scheduled for May 2021. The agreement seeks to promote the visibility and broaden the scope of this international business ecosystem as an opportunity for growth and connection between companies, chiefly SMEs, from both Europe and Latin America.
Madrid Platform was created to address the need for a natural meeting space for companies from Europe and Latin America. It envisages Madrid as a strategic bridge for business between both continents. The project, which has the active support of the Madrid City Council, aims to connect SMEs from different sectors through one-on-one meetings to explore real business opportunities, as well as hear from a wide range of experts on issues such as the future of work as we embrace the so-called “new normal”.
To further these goals, the organization is preparing a hybrid event (physical and virtual) for May 2021, with the aim of starting a conversation with leading experts on key topics of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries. The event is set to welcome participants from 500 companies and institutions, and from 20 countries, and will see 3,000 attendees take part in more than 1,500 meetings and other events – including 300 entrepreneurs and investors who’ll be attending Ágora one-on-one meetings.
The Brazil-Spain Chamber of Commerce (CCBE), almost 100 years old, is one of the oldest bilateral institutions in Spain and it sees this new alliance as a real opportunity. Not only does the project – which seeks to connect SMEs and European and Latin American institutions – embrace a wide and diverse range of sectors, but it also enjoys the strategic support of Madrid’s City Council, which seeks to position the capital as a key business hub for the different regions of the country, boost the city’s international presence, and foster its potential for growth and exports.
The Brazil-Spain Chamber of Commerce is supporting the first International Business HUB between Europe and Latin America as an Institutional Partner. The agreement seeks to facilitate the creation of synergies between Brazilian and European companies and boost the value of the Spanish capital as a natural bridge for business, SMEs and other organizations on both sides of the Atlantic.
Signing the agreement was Antonio del Corro García-Lomas, executive director of the the Brazil-Spain Chamber of Commerce who spoke positively of the initiative and the potential it offers companies in Brazil and Europe. “This initiative is aligned with the strategic objectives of the Brazil-Spain Chamber of Commerce, which include representing, promoting and defending the general interests of economic and business players, as well as increasing economic and commercial flows between Latin America and Europe, specifically, Brazil and Spain, two great strategic partners.” The Director General of Madrid Platform, Carlos Morales explained that Madrid Platform was in a unique position to help companies from both continents thanks to the synergies that will be created in Madrid in May. He said he was convinced that the participation and support of the Brazil-Spain Chamber of Commerce will be of great value to the companies and other institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses. ““Having the Brazil-Spain Chamber of Commerce as a partner is highly significant, due to European investment in Brazil and Brazil’s interests in Europe. We are very excited to welcome our new partner and we are convinced that it is the starting point of a very long-term relationship with the largest economy in Latin America.” Morales then personally invited the Chamber of Commerce to participate actively and take full advantage of synergies offered by the more than 1,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”.
During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.
Madrid Platform, the first ever international business HUB between Europe and Latin America
Resources Madrid Platform
Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America
Video presentation of Madrid Platform
Launch report de Madrid Platform
More information at www.madridplatform.com