Madrid Platform welcomes the collaboration of the Euroamerica Foundation for its international business HUB between Europe and Latin America.

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  • The Foundation joins Madrid Platform’s ecosystem of collaborating entities and partners. The partnership was presented as an opportunity for creating real synergies and stimulate cooperation and understanding between institutions and companies in Europe and Latin America, and foster growth and expansion for SMEs in both regions.
  • Madrid Platform is organizing an event (physical, semi-virtual and completely virtual) for May 2021 and is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as an official partner. 
  • This collaboration agreement will see the Euroamerica Foundation actively participate in the Madrid Platform program, where it will lead several round tables. Experts from the Foundation will be addressing some of the most interesting and important issues in the region. The Foundation thus joins the business and institutional ecosystem that Madrid Platform is setting up with the aim of promoting Madrid as a hub of exchange and progress between Europe and Latin America.

 

Madrid, December 15, 2020 | The Euroamérica Foundation, a non-profit organization created to foster, promote and stimulate cooperation and understanding between European and Latin American institutions, companies and individuals, has recognised Madrid Platform as a natural meeting point between Europe and America Latin for SMEs to do business and create synergies. 

The signing of the agreement took place this Tuesday, December 15, at the Foundation’s headquarters, with the participation of Luisa Peña, director of the Euroamerica Foundation, and Carlos Morales, Director General of Madrid Platform and Chairman of MSH Global. This collaboration agreement will see the Euroamerica Foundation actively participate in the Madrid Platform program, where it will lead several round tables. Experts from the Foundation will be addressing some of the most interesting and important issues facing the region. The Foundation is just the latest organization to join the ecosystem of SMEs and institutions that Madrid Platform is setting up with the aim of promoting Madrid as a hub of exchange and progress between Europe and Latin America.

 

Madrid Platform is envisaged as a new way of doing business and of connecting companies across borders and sectors. The project seeks to connect more than 500 companies from Europe and Latin America to explore real business opportunities through personalized one-on-one meetings, rounds of presentations for emerging companies and active networking events. The vent will also bring together leading  experts to hear and explore their views on the future of companies, institutions and society as a whole, as we embrace the so-called “new normal”, while at the same time creating synergies between SMEs in Europe and Latin America at a time of social distancing. To further the Platform’s aims, the organization is preparing a mixed-format event (physical and virtual) for May 2021. The goal is to foster a conversation among experts and leading players around the main issues of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries.

During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that  Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.

Ramón Jáuregui, president of the Euroamerica Foundation, explained that initiatives such as Madrid Platform are especially important at times of extreme volatility and global uncertainty such as these. He lauded the event’s real potential to boost Spain’s business and economic recovery from the vantage point of Madrid, a city which enjoys a privileged geographical location and has historical and cultural ties with the whole of Europe and with Latin America. Jáuregui also underscored the importance of local and national public administrations being involved with companies and strategic projects such as Madrid Platform in order to coordinate multilateral efforts. He welcomed the commitment of Madrid’s City Council to strategically support Madrid Platform as one of the levers of economic recovery. This would help consolidate the city as a bridge for companies and institutions throughout Europe and Latin America.

Carlos Morales, Director of Madrid Platform, thanked the Euroamerica Foundation for its support and commitment and highlighted the importance of their becoming part of the Madrid Platform ecosystem. The history and membership of the Foundation are testament to its enormous institutional importance and relevance, he said. Its thorough knowledge of both Europe and Latin America will be of great value to the companies and other institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses. Morales then personally invited the Foundation’s members and stakeholders to participate in the 3,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”, as well as the event program to which the Euroamerica Foundation is set to actively contribute by leading a wide range of activities.

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Resources Madrid Platform

Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America

Video presentation of Madrid Platform

Launch report de Madrid Platform

More information at www.madridplatform.com

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Resources the Euroamérica Foundation

More information at www.euroamerica.org

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