Europa Press signs up as media partner for Madrid Platform, the first ever international business HUB between Europe and Latin America
Director of business development at Europa Press, Candelas Martín de Cabiedes and the Director of Madrid Platform, Carlos Morales.
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- Europa Press has signed a collaboration agreement with Madrid Platform as Media Partner. The agreement will see Europa Press take an active role in the first ever international business HUB between Europe and Latin America, within the framework of its expansion strategy in Latin America.
- Madrid Platform is prompting Madrid as a natural meeting point for SMEs from Europe and Latin America and is organizing an event (physical, semi-virtual and completely virtual) for May 2021 that is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as Official Partner.
- Madrid Platform already has the active support of Madrid City Council and a wide range of public and private institutions, including the airline Iberia, as well as companies such as the Martín Molina law firm, Ferrovial and CBRE. What’s more, most of Europe’s Chambers of Commerce are set to actively participate, as well as the Ibero-American General Secretariat, the Council of Ibero-American Companies, the Foundation for Young Ibero-American Entrepreneurs, the Euro-America Foundation and the Organization of Ibero-American States.
Madrid, February 23, 2021 | MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC), and Europa Press have signed a collaboration agreement aimed at fostering cooperation ahead of the event “Madrid Platform”, scheduled for May 2021. The agreement seeks to promote the visibility and broaden the scope of this international business ecosystem as an opportunity for growth and connection between companies, chiefly SMEs, from both Europe and Latin America.
Madrid Platform was created to address the need for a natural meeting space for companies from Europe and Latin America. It envisages Madrid as a strategic bridge for business between both continents. The project, which has the active support of the Madrid City Council, aims to connect SMEs from different sectors through one-on-one meetings to explore real business opportunities, as well as hear from a wide range of experts on issues such as the future of work as we embrace the so-called “new normal”.
To further these goals, the organization is preparing a hybrid event (physical and virtual) for May 2021, with the aim of starting a conversation with leading experts on key topics of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries. The event is set to welcome participants from 500 companies and institutions, and from 20 countries, and will see 3,000 attendees take part in more than 1,500 meetings and other events – including 300 entrepreneurs and investors who’ll be attending Ágora one-on-one meetings.
The leading private multimedia news agency in Spain, founded in 1957 and with an average daily production of 3,000 news items, thus actively joins the first ever International Business HUB between Europe and Latin America as a Media Partner. The agreement will mean greater coverage of this project, that will undoubtedly be of interest to the Ibero-American and European institutions, businesses and markets. The partnership will also maximize the production and distribution of value-added content that will revolve around four key issues – International Business, Ecological Transition, Human Rights and Digital Disruption – that will be part of the Madrid Platform program. The event is set to take place at the Palacio de Cibeles from May 10-12 – and will also be also accessible virtually.
Europa Press sees this new alliance as a real opportunity. Not only does the Madrid Platform project – which seeks to connect SMEs and European and Latin American institutions – embrace a wide and diverse range of sectors, but it also enjoys the strategic support of Madrid’s City Council, which seeks to position the capital as a key business hub for the different regions of the country, boost the city’s international presence, and foster its potential for growth and exports.
Signing the agreement, the business development director of Europa Press, Candelas Martín de Cabiedes, said that the project would form a key part of the agency’s international development strategy. “We are delighted to work as media partner and help cement Madrid’s position as an economic, financial and business center for all Latin American countries. It’s an area where we have been actively working in recent years, increasing our presence in the main media in the region. At present we have more than 130 subscribers in 20 Latin American countries.”
Meanwhile, the Director of Madrid Platform, Carlos Morales stressed the importance of entrusting both communications and coverage of an event such as the Platform to renowned experts. Europa Press, as a Madrid Platform Partner, meets both expectations. Morales said. He added that he was convinced that the participation and media support of Europa Press will be of great value to the companies and institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses.
Morales then personally invited Europa Press to participate actively in the 3,000 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”, as well as the event program to which Europa Press could actively contribute by participating in the scheduled activities.
During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that Madrid “needs to becom e the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.
Madrid Platform, the first ever international business HUB between Europe and Latin America
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Resources Madrid Platform
Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America
Video presentation of Madrid Platform
Launch report de Madrid Platform
More information at www.madridplatform.com
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