The Alicante business association Círculo de Directivos holds a presentation to launch its new partnership with Madrid Platform, the international business HUB for Ibero-America

  • The presentation of the project to CDA members took place on the afternoon of Tuesday, December 1 via a webinar session. The partnership was presented as a business opportunity to reactivate the economy in Alicante and other towns in the region, a province whose economy, based on tourism, has been severely damaged during the pandemic.     


  • Madrid Platform is organizing an event (physical, semi-virtual and completely virtual) for May 2021 and is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as an official partner.


  • The collaboration and participation agreement between El Círculo de Directivos de Alicante (CDA) and Madrid Platform offers a range of advantages and benefits to the more than 2,000 members of the business association, such as active participation in an event that will connect them with more than 500 companies through more than 3,500 group meetings, one-on-one meetings,workshops and talks by leading experts expected to take place during the event as well as face-to-face or virtual attendance. 


Madrid, December 2, 2020 | The president of the business association El Círculo de Directivos de Alicante, Eva Toledo, presented Madrid Platform yesterday afternoon, Tuesday, December 1, to an audience of invited members and business executives. The non-profit association, made up of business managers and directors from  range of sectors, sees this new alliance as a real opportunity. Not only does the project – which seeks to connect SMEs and European and Latin American institutions – embrace a wide and diverse range of sectors, but it also enjoys the strategic support of Madrid’s City Council, which seeks to position the capital as a key business hub for the different regions of the country, boost the city’s international presence, and foster its potential for growth and exports.

The presentation of the agreement took place yesterday afternoon, Tuesday, December 1, via a webinar session for all CDA members and executives in the region, with the participation of Eva Toledo, president of the organization, together with Carlos Morales, Director General of Madrid Platform and president of MSH Global. The chief goal  of the event was to present the opportunities that Madrid Platform can bring to the associates and guests of El Círculo de Directivos, in its role as business bridge between Europe and Latin America.

Madrid Platform is envisaged as a new way of doing business and of connecting companies across borders and sectors. The project seeks to connect more than 500 companies from Europe and Latin America to explore real business opportunities through personalized one-on-one meetings, rounds of presentations for emerging companies and active networking events. The vent will also bring together leading  experts to hear and explore their views on the future of companies, institutions and society as a whole, as we embrace the so-called “new normal”, while at the same time creating synergies between SMEs in Europe and Latin America at a time of social distancing. To further the Platform’s aims, the organization is preparing a mixed-format event (physical and virtual) for May 2021. The goal is to foster a conversation among experts and leading players around the main issues of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries.

During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that  Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.

The director of Madrid Platform, Carlos Morales, thanked the Círculo de Directivos for its support and commitment and highlighted the importance of their becoming part of the Madrid Platform ecosystem. Morales then personally invited the Foundation’s members and stakeholders to participate in the 3,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”. He stressed that “companies from provinces in Spain, or from other European countries, all too rarely seek out companies as partners for growth in Latin America. By attending the meetings being organized in Madrid, you will have guaranteed opportunities to meet real businesses, and not only from one country but from several countries on the same day and in the same place. This is what Madrid Platform means for SMEs. An ecosystem of connection and international growth that, until now, did not exist and that is crucial, especially in this new post-pandemic world ”.

Meanwhile Eva Toledo, from El Círculo de Directivos de Alicante, explained that initiatives such as Madrid Platform are especially important at times of extreme volatility and uncertainty such as these. She lauded the event’s real potential to boost business and economic recovery in the wider Valencia region as a whole. She also highlighted the real benefits the project offers for everyone involved, thanks to the involvement of the key Alicante business association, and urged SMEs to participate in this type of event which, she said, contribute to facilitating relationships between potential markets “which will undoubtedly help the reactivation of many of the key production sectors in our province”.

Both organizations seek to jointly promote global economic development and create synergies between small and medium-sized Spanish companies with the rest of Europe and Latin America – not just in May 2021, but, above all, in the long term.


Resources Madrid Platform

Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America

Video presentation of Madrid Platform

Launch report de Madrid Platform

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