Barrabés.biz lends its support to Madrid Platform – the first ever international business HUB between Europe and Latin America

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  • Barrabés.biz has signed a collaboration agreement with Madrid Platform, that sees it offering its support as an Innovation Partner. The company thus becomes part of the first ever international business HUB between Europe and Latin America
  • Madrid Platform is promoting the city of Madrid as a natural bridge for SMEs in Europe and Latin America and to this end is organizing an event (physical, semi-virtual and completely virtual) for May 2021. Madrid Platform is emerging as one of the main levers of the economic reactivation plan envisaged by Madrid City Council, which is actively supporting the project as Official Partner.
  • Madrid Platform already has the active support of Madrid City Council and a wide range of public and private institutions, including the airline Iberia, as well as companies such as the Martín Molina law firm, Ferrovial and CBRE. What’s more, most of Europe’s Chambers of Commerce are set to actively participate, as well as the Ibero-American General Secretariat, the Council of Ibero-American Companies, the Foundation for Young Ibero-American Entrepreneurs, the Euro-America Foundation and the Organization of Ibero-American States.

 

Madrid, April 12, 2021 | MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC), and Barrabés.biz have signed a collaboration agreement aimed at fostering cooperation ahead of the event “Madrid Platform”, scheduled for May 2021. The agreement seeks to promote the visibility and broaden the scope of this international business ecosystem as an opportunity for growth and connection between companies, chiefly SMEs, from both Europe and Latin America.

Madrid Platform was created to address the need for a natural meeting space for companies from Europe and Latin America. It envisages Madrid as a strategic bridge for business between both continents. The project, which has the active support of the Madrid City Council, aims to connect SMEs from different sectors through one-on-one meetings to explore real business opportunities, as well as hear from a wide range of experts on issues such as the future of work as we embrace the so-called “new normal”.

To further these goals, the organization is preparing a hybrid event (physical and virtual) for May 2021, with the aim of starting a conversation with leading experts on key topics of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries. The event is set to welcome participants from 500 companies and institutions, and from 20 countries, and will see 3,000 attendees take part in more than 1,500 meetings and other events – including 300 entrepreneurs and investors who’ll be attending Ágora one-on-one meetings.

Barrabés.biz is a company specialized in innovation, digitization and entrepreneurship that shares its expertise, knowledge and solutions in order to actively help leading corporations, public administrations, SMEs and startups. The company sees this new alliance as a real opportunity. Not only does the project – which seeks to connect SMEs and European and Latin American institutions – embrace a wide and diverse range of sectors, but it also enjoys the strategic support of Madrid’s City Council, which seeks to position the capital as a key business hub for the different regions of the country, boost the city’s international presence, and foster its potential for growth and exports.

In signing the agreement, Barrabés.biz shows its support for the first ever International Business HUB between Europe and Latin America as an Innovation Partner. In this capacity, the company will be facilitating synergies among companies and/or public institutions, and supporting their digital transformation processes while also enhancing the value of the Spanish capital as a natural business bridge for SMEs and organizations doing business on both sides of the Atlantic.

Signing of the agreement, the CEO of Barrabés.biz, Luis Miguel Ciprés, said the initiative offered enormous potential to companies in Latin America and Europe: “The exchange of knowledge and connectivity between innovation ecosystems is key to the creation of value and the growth of new economies in global environments, and Madrid Platform is the perfect environment for this ”.

The Director General of Madrid Platform, Carlos Morales said he was convinced that the participation and support of Barrabés.biz will be of great value to the companies and other institutions who are teaming up with Madrid Platform to promote the city as an International Hub and natural meeting point for businesses. “Barrabés.biz stands for all that is best about an innovation company. Its participation as Innovation Partner in Madrid Platform will bring all the latest processes in digital transformation to all participating companies.” Morales then personally invited Barrabés.biz to participate actively and take full advantage of synergies offered by the more than 1,500 meetings that are expected to be held over the course of the event and which, by all estimates, “will have a success rate of more than 60% in terms of business outcomes”.

During the presentation of the project by Madrid’s City Council on October 7 (read report), the Deputy Mayor, Begoña Villacís, explained that the project “was already part of the City Council’s reactivation strategy” and that Madrid “needs to become the best city in the world to work in” and become a benchmark for the generation of business ideas in the new post-COVID-19 business world.

 

Madrid Platform, the first ever international business HUB between Europe and Latin America.

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Resources Madrid Platform

Narrative: Madrid as a natural meeting point for SMEs from Europe and Latin America

Video presentation of Madrid Platform

Launch report de Madrid Platform

More information at www.madridplatform.com

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About Barrabés.biz

Barrabés.biz is a company specialized in innovation, digitization and entrepreneurship that contributes its expertise, knowledge and solutions in order to actively help leading corporations, public administrations, SMEs and startups. It promotes the creation of new solutions, the detection and implementation of those skills demanded by the digital age, as well as the transformation of each organization’s culture, the adoption of new habits and collaboration with the most effective and innovative methodologies.

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